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Vicky Mudford Limited ("VML") was formed by Vicky Mudford in 2004 to provide specialist investor related services to General Partners (GPs).

Vicky works alongside senior teams in private equity and venture capital firms to see where improvements can be made in their LP communications with regard to preparing for fund raising, supporting firms through fund raisings and promoting best practice in long term investor relations.   

Vicky is a bridge between GPs and LPs, facilitating a more informed approach to fund raising and to building and maintaining long-term relationships with LPs.  Her work, tailored for each client, encompasses short-term projects and retained advice, includes: 

LP Perception Surveys & LP Market Surveys   Advising GPs on refining strategies and how to articulate them in preparation for building relationships with LPs and for fund raising Validating GP fund raising presentation materials and documentation Production of Pitch Books and Facts Sheets for building relationships with LPs and for fund raising

Coaching GP teams in presenting to LPs Project management of LP Relationship Building Programmes & Fund Raisings Advising GPs on LP's expectations and requirements Advising GPs on effective long-term investor relations communications